The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:
The general, comprehensive personal statement
This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.
The response to very specific questions
Often, business and specific schools within a college ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.